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Anchor Sales Knowledge | Sandler Training in Manitoba

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We serve Sales Teams/Individuals who are  just starting out, or seasoned professionals wanting to up their game

Join our Sales Foundations Program (In-person or virtually)

Are you struggling with any of these sales related issues?

  • Tired of dealing with prospects who want free consulting and quotes, then give the business to someone else.
  • Frustrated with presenting to people who can't or won't make decisions.
  • You have no systematic approach to business prospecting that is reliable, manageable and measurable.
  • You are upset because "think-it-over" has become an all too common response.
  • Stress is your constant companion because you compete on price to close sales.
  • Selling is something that makes you uncomfortable or uneasy.

Sandler's Systematic Selling will help you to:

  • Stop "think-it-overs" in their tracks by taking charge of the selling process.

  • Use sophisticated questioning techniques to discover hidden buying motives.

  • Develop a systematic approach to selling that can be used in ANY industry.


  • Why Have a Selling System: Discover the power of Sandler's comprehensive selling system and overlay it on your current sales approach.
  • The Importance of Bonding & Building Rapport: Learn and apply specific Sandler techniques to start a sales conversation and establish an emotional bond and positive rapport with your prospects.
  • Elements of an Up-Front Contract: Take control of the sales process by establishing an agenda and mutual beneficial guidelines for a productive conversation.
  • Identifying Reasons for Doing Business (PAIN): Learn the high-powered qualifying processes needed to probe for true buyer motivations.
  • Questioning Strategies: Learn to improve your information gathering to gain greater understanding of your prospects, as you help them discover and articulate their needs.
  • Uncovering the Prospect’s Budget: Learn how to have effective budget discussions to appropriately set expectations for both sides of the table. Uncover the investment constraints of your prospects and whether they are willing and able to make them.
  • Understanding the Prospect’s Decision-Making Process: Learn how to uncover your prospect's decision-making process, as well as how to spot, remove, or avoid sales roadblocks.
  • Closing the Sale (Fulfillment & Post-Sell): Learn to consistently close and reinforce sales by focusing on the prospect's pain, decision-making process, and budget, and learn how to set the stage for future business and referrals.
  • Improving Your BAT-ing Average: Take a hard look at your Beliefs, Attitudes, and Techniques and how to increase your chances of sustainable success
  • Prospecting Behaviours: Identify the right mix of prospecting activities and an action plan to ensure a predictable and sustainable sale effort.

How it Works:

New classes starting August 2020. This is an ongoing 10 week program.  Start anytime!

The Sales Foundation Program will be organized as follows:
Every Tuesday from 8:00am-10:00am

Class 1 – Why Have a System 
Class 2 – The Importance of Bonding and Rapport 
Class 3 – DISC
Class 4 – Elements and Terms of an Upfront Contract
Class 5 – Identifying Reasons for Doing Business (PAIN) 
Class 6 - Questions Strategies 
Class 7 - Uncovering Prospect’s Budget
Class 8 – Closing the Sale-Fulfillment & Post-Sell 
Class 9 – Improving your BAT-ing Average
Class 10 – Prospecting Behaviour

What you will receive:

  • 10 Week Foundations Program with Support Materials
  • 1 Year Access To Sandler Online With 1000+ Hours Of Exclusive Sandler Content 
  • 1 Hour One On One Private Coaching Session With Your Sandler Coach
  • 1 Month Mastery Classes


We deliver this training live and online in a small group setting.

Call us at 204-515-5445 or email

Find out more on the Fast Track to Sales Success with this Sales Foundation Program

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"As someone relatively new to Sales, I am grateful to have begun my formal training with the Sandler system; the philosophy resonates with me and I'm finding the techniques to be quite practical and useful. Anchor Sales Knowledge has done a great job in introducing the program and providing engaging exercises and tools that have helped me internalize the principles and integrate them within my sales activities at work. I would highly recommend this program to any sales professional, or to managers looking to provide their sales team with a solid grounding in some important sales concepts."

Mark Y